System Integration & Middleware

Your platforms don't
talk to each other.
We fix that.

Your team is copying data between systems that should sync automatically. Your CRM doesn't know what your store sold. Your billing platform doesn't update your customer records. These are engineering problems — and we write the code that solves them.

254+
Average SaaS apps used by a mid-market company — most don't talk to each other
Productiv SaaS Intelligence, 2024
30%
Of employee time lost weekly to manually moving data between disconnected systems
McKinsey, 2023
$9.1M
Average annual cost of poor data quality from siloed, unintegrated business systems
Gartner, 2023
43%
Faster revenue operations when CRM, billing, and commerce platforms are fully integrated
Forrester Research, 2024
The disconnected stack problem

Your systems are
islands. We build
the bridges.

Every tool your business runs was bought to solve a specific problem. Your eCommerce platform tracks orders. Your CRM tracks customers. Your billing platform tracks subscriptions. Your marketing platform tracks campaigns.

The problem: none of them know what the others are doing. So your team becomes the connector — copying rows, reconciling reports, and manually updating records that should update automatically. Hours of productive time disappear into spreadsheet maintenance. Decisions get made on stale data. Revenue gets missed.

Custom system integration eliminates the manual layer. When a customer upgrades in Recurly, your CRM knows. When an order ships in Shopify, your billing platform records it. When a lead converts in HubSpot, your fulfilment system fires. One truth. Every system. Always in sync.

Book a Discovery Call Session
📋
Manual data entry
Staff copying records between platforms daily — error-prone, slow, and expensive.
🔀
Duplicate records
The same customer exists in three systems with three different versions of the truth.
📊
Stale reporting
Revenue reports that require manual reconciliation before anyone trusts the numbers.
⏱️
Automation that breaks
Zapier workflows that silently fail, leaving orders unprocessed and leads uncaptured.
🔒
Security risk
Customer data copied across spreadsheets and email — outside your controlled systems.
📈
Growth ceiling
You can't scale a manual process. The disconnect that's manageable at $2M becomes a crisis at $10M.
How it works

Custom middleware is the
layer that connects everything.

Off-the-shelf connectors handle simple, one-directional data pushes. Custom middleware handles the real-world complexity: bi-directional sync, deduplication, conditional routing, error queues, field transformation, and conflict resolution. We build the software layer that connects and communicates with different APIs — adding reliable, maintainable logic your business actually depends on.

Every integration ships with a health dashboard, an error monitoring queue, and full documentation. You always know it's running. When something changes upstream — an API version update, a schema change — we're your team.

The middleware model — how your platforms connect

MIDDLEWARE Virgo Development Shopify eCommerce HubSpot CRM Recurly Billing Website & Landing Pages custom checkout Custom App Your product Data in Data out (transformed)
What we build
Bi-directional sync

Data flows both ways on your schedule — real-time webhooks or scheduled batch sync. Changes in any system propagate to all others.

What we build
Deduplication & error queues

Duplicate records are caught and merged. Failed syncs enter a retry queue with alerts — not silent failures you discover weeks later.

What we build
Health dashboard & monitoring

Every integration we ship includes a live health dashboard. Sync volume, error rate, last-run timestamp — visible to you at any time.

Integration specializations

Four lanes where we
go deepest.

We are integration specialists, not generalists. These are the four primary lanes where we have the most production depth — and where our Recurly Premier Partner status gives our clients a direct technical advantage.

01

Recurly + CRM Revenue Sync

Two-way sync of accounts, subscriptions, MRR, churn, and subscription status into HubSpot, Salesforce, or Zoho objects. Actions like cancel, upgrade, and pause triggered from your CRM back to Recurly.

Recurly HubSpot Salesforce Zoho
02

eCommerce + CRM + Marketing

Connect your Shopify, BigCommerce, or Magento store to your CRM and marketing stack. Order data, customer lifetime value, cart abandonment, and product history — in every system simultaneously.

Shopify BigCommerce Magento HubSpot Mailchimp
03

Membership & Club Stack

For golf clubs, associations, and events: tee-sheet and POS integration (ForeUp, Lightspeed, EZLinks), Recurly billing, CRM, and member portal — a single unified stack that runs your membership operation.

ForeUp Lightspeed EZLinks Recurly
04

Custom App + Billing & Payments

Mobile or web apps that use Recurly, Stripe, Authorize.net, or PayPal for subscription billing and entitlements — including customer portals, SSO, and payment form embedding via recurly.js or Stripe Elements.

Recurly Stripe Authorize.net iOS / Android
Integration packages

Three packages. Every one
starts with a free Discovery.

Every project begins with a free 1-hour Discovery Session. We map your current platforms, identify the integration architecture, and provide a written scope and detailed estimate — before you commit to anything.

SI Starter
Connect 2 Platforms
Best for teams that need one specific, reliable connection built and working in production.
Starting from $3,200
Estimate provided after Discovery · typically 4–8 weeks
  • Discovery Call Session + written scope
  • Connection of 2 platforms via custom API integration
  • Data mapping and field transformation
  • Error handling with retry logic
  • Permission-based access and management
  • Full technical documentation
  • Flexible support — no retainer required; we work with your needs as they arise
  • Weekly Kanban board and written reports
Book a Discovery Call
SI Enterprise
Custom Middleware Build
Full middleware layer for complex stacks — ERP, proprietary APIs, high data volumes, compliance requirements.
Starting from $15,000
Estimate provided after Discovery & scoping · 12–24 weeks
  • Everything in SI Pro
  • Custom middleware layer — you own the code
  • Data centralization and database integration
  • ERP, EHR, or legacy system connections
  • High-volume data pipeline engineering
  • Security and compliance-level data handling
Book a Discovery Call
Platforms we've integrated

If it has an API,
we can connect it.

This is the production list — platforms we have connected in real client projects, not a marketing checklist. Don't see yours? If it has a documented API, tell us and we will assess the path.

Recurly Shopify BigCommerce Magento HubSpot Salesforce Zoho CRM Freshworks Pipedrive Stripe Authorize.net PayPal Twilio / SendGrid Mailchimp Brevo Zapier Apple App Store Google Play Store ForeUp Lightspeed Golf EZLinks MemberSports EHR / ERM Systems Custom REST APIs
How we work

Every integration follows
the same proven process.

No black boxes. Every client gets a shared Kanban board, weekly written progress reports, and direct contact with the engineer working on their project — from Discovery through the post-launch support window.

1
Discovery

Free Stack Audit & Scope

1-hour session to map your current platforms, identify integration gaps, and design the architecture — before any commitment.

  • Full platform inventory
  • Integration architecture design
  • Written fixed-price estimate
  • Zero cost. Zero obligation.
2
Architecture

Spec, Schema & Kanban Setup

Full technical specification, data schema, API endpoint mapping, and your shared Kanban board — live before a single line of code is written.

  • Technical specification document
  • Data mapping and schema
  • Kanban board — your access
  • Sprint plan with milestones
3
Build & Test

Agile Sprints with Staging Access

Two-week sprints. You have access to the staging environment throughout. Weekly written reports. Regression tests run before every production deploy.

  • Staging environment — your access
  • Weekly written progress report
  • Direct engineer contact
  • Regression and load testing
4
Launch & Support

Deploy, Monitor & Document

Staged deployment, health dashboard live, full documentation handed off. Post-launch support window included. Most clients move to a monitoring retainer.

  • Staged → production deploy
  • Health dashboard & alerts live
  • Full technical runbook
  • Retainer or next project options
01
Fixed-price estimates

Every project is scoped and priced before work begins. No surprise invoices mid-project.

02
You own the code

Everything we build is documented and handed off to you. No vendor lock-in. No held hostage codebases.

03
Direct engineer contact

One named engineer works directly with you throughout. Not a ticketing system. Not a rotating account team.

Questions & answers

Common questions about
system integration.

How much does a Shopify to HubSpot integration cost?

A Shopify to HubSpot integration typically costs $3,200–$12,800 depending on complexity, data volume, and whether custom API code is required. Our SI Starter project connecting two platforms runs $3,200–$5,600. SI Pro connecting three to five platforms with bi-directional sync runs $8,000–$12,800. All projects begin with a free Discovery Session where we scope the work and provide a fixed-price estimate.

When do I need custom middleware instead of a native connector?

You need custom middleware when native connectors produce unreliable data, missing records, or require constant manual cleanup. Common triggers include bi-directional sync that connectors handle only one way, custom field mapping that connectors don't support, deduplication logic across systems, compliance constraints, connections to legacy systems, or performance requirements that pre-built tools cannot meet. If your team regularly corrects data or copies records manually, you likely need middleware.

How long does a system integration project take?

A two-platform SI Starter integration typically takes four to eight weeks from signed scope to production. SI Pro projects connecting three to five platforms run eight to sixteen weeks. Enterprise custom middleware builds are scoped individually but typically run twelve to twenty-four weeks. All timelines are fixed in the project spec before work begins, with weekly progress reports and a shared Kanban board throughout.

What is middleware and how is it different from Zapier?

Middleware is custom-built software that manages the translation, transformation, and routing of data between your platforms. Unlike Zapier, which executes simple trigger-action workflows with monthly action limits, custom middleware handles complex logic — deduplication, conditional routing, error handling with retry queues, bi-directional sync with conflict resolution, and data volumes that far exceed automation tool limits. Middleware is code you own and runs on your infrastructure.

Do you integrate with platforms not on your list?

Yes. If a platform has a documented REST API, we can integrate it. We have worked with Recurly, Shopify, BigCommerce, Magento, HubSpot, Salesforce, Zoho, Freshworks, Pipedrive, Stripe, Authorize.net, PayPal, Twilio, SendGrid, Mailchimp, Brevo, Apple App Store, Google Play Store, golf and tee-sheet platforms including ForeUp, Lightspeed, and EZLinks, and various EHR and ERM systems. Tell us what you are running and we will assess the integration path.

What happens after the integration is live?

Every integration ships with a health monitoring dashboard and full technical documentation. Post-launch support is flexible and tailored to your needs — we are here to work with you on an ongoing basis, whether that means periodic check-ins, updates as APIs evolve, or a structured support arrangement. Tell us what works for your team.

Free. No obligation.

Start with a free
Discovery Session.

Book a 1-hour call. We will map your current platforms, identify integration gaps, and hand you a written architecture plan — whether or not you hire us.

  • Platform inventory and gap analysis
  • Written integration architecture and roadmap
  • Fixed-price project estimate
  • Zero cost. Zero obligation.
Tell us about your stack
Which platforms need to talk to each other? We will respond within one business day.